Life Lessons Learned from the Back of a Taxi


 By Jemma Lee (Senior Account Director at Liquid Ideas) and Jennifer Bailey (Account Manager at Liquid Ideas)

At Liquid Ideas, we have this philosophy that we have in creds decks and write on walls and say in presentations – have your eyes up and your ears open. Our inspiration comes from the hospitality world… the intuitive sommelier, warm customer service and your favourite waiter at the local Italian joint. And last week, we had an experience that reminded us why having your eyes up and your ears open can get you far more than a good tip.

It was a cold, overcast Friday morning, we’re standing on O’Riordan Street trying to hail a cab. It takes an unusually long time. Plenty drive by, none stop. We’re getting a bit pissed off. A taxi finally slows. We exchange quips about it being the most banged-up taxi to drive past yet. We get in. And shit, are we glad we did. With our ears open, this guy changed our day and enlightened us more about life and people in that 25 minutes than had happened in probably the entire year. It sounds ridiculous, but it’s true.

“How’s your day going?” we ask. Taxi etiquette. “I never have bad days,” he replied. Right. “How’s yours?”

“Not bad I guess. Had training this morning. Now just at work.”

“Training hey? So you pump some iron. But have you been doing your character pushups?”

I’m sorry – what? Character pushups? WTF?

It’s exactly that. Working on your character. “Six packs disappear,” he said. “Your character doesn’t.”

We are both inquisitive, interested types, and we perked up then. Some small talk was exchanged initially and then before we knew it, we were completely absorbed in what was the most philosophical and provocative conversation we’d had in a long time.

The man had a vocabulary that rivalled William Blake and poetic rhythm to his soliloquies – everything came in threes or fours – lulling us into backseat awe. And so for no other reason than wanting to capture the enormity and eloquence of his wisdom so as to not let it fade, we wrote down what we could remember from this fascinating man.

Have a fertile mind

He said he had an opinion on everything, but that he never wanted to stop learning – that his opinion could always be changed, altered, built upon. A ‘fertile mind’ – that’s what he called it.

Strive not to be loved, but to love

True fulfillment is loving someone, not being loved. As humans, we spend our lives wanting someone to love us but in truth, happiness and fulfillment comes only from giving our love to someone else, unconditionally.

Stand for something

Stay true to what you believe in, whatever that is. If you believe in nothing, you defend nothing. Navigate by your own star. Be the master of your own fate, the emperor of your own freedom. If you are the captain of the freedom of your mind, no one can ever take that away from you. For at the end of it all, all we have is our principles. No material things, no companions, just the principles which we choose to live by.

Lamenting the absence of seminal

There are almost no seminal thoughts anymore, he said. Four million people go home on a Monday night and sit on their couch watching a chicken get roasted on TV or watch an 18 year old sing Hallelujah to have someone cry for the fortieth time – “A Star is born!”. Is this living?

Four words to live by

Avuncular, didactic, acrobatic and elastic. That’s what you should strive to be. Be an avuncular and didactic human, with acrobatic and elastic thoughts and feelings.

He left us with this – “The bigger the island of knowledge, the wider the shores of wonder.”

And that was that. We paid our fare, stepped out of the cab onto the busy CBD footpath and were immediately swept back up into our world of client meetings, phone calls, planning, excel sheets and deadlines.

How incredibly lucky we were to have spent 25 minutes of our day being enlightened and encouraged by this complete stranger. And all we can think is how many people get in his taxi and miss out on all of that.

Eyes up ears open people, you never know when Gregory David Roberts* is driving your cab.

*at least, we’re 99% sure it was him…

Stu’s First Film Review: The Best Movie of the Decade…and Birdman

This blog has never featured a movie review.

Well, I’m about to write two. Why have a blog at all if you can’t indulge in the things you secretly think you’ve always been a bit awesome at? I have always thought I’d be an awesome film reviewer, maybe we all do. But I especially have thought I possess superior gifts of film analysis. Which is strange because I don’t actually see a lot of films. I’m not a guy who goes and catches the latest Scandy dramas or art house classics, or even the dodgy blockbusters. Hell, I haven’t even seen Casablanca or any of the Godfathers. So I might actually be a cruddy reviewer cos I can’t contextualise … But who cares. My blog.

So I’m writing this in a place where I do in fact watch most of my movies. On board a plane. And just now I have watched the best movie I’ve seen in a decade. And then I watched Birdman.

The best movie I’ve seen in a decade (probably longer) is called Ex Machina. It’s written and directed by a bloke I’ve never heard of (Alex Garland) and stars absolutely no one. Well that’s not true. It stars actors, not stars.

And it’s absolutely f***ing brilliant. I seriously can’t put it any other way – and I know by being sweary I will be in trouble with my wife and my kids will snigger but this movie deserves the ultimate approbation. A simple premise about artificial intelligence, an almost paralysingly brilliant script and the most magnificently tense anxiety-inducing direction. This is a film that restores your belief in film. I’ve no idea if it has won or will win any awards. But it wins Stuey Gregor’s film of the decade, and that’s good enough for me. See it.

And then I watched Birdman. Birdman has won lots of awards yet has split those I know including my wife and bestie Polly who both loathed it, calling it self indulgent baloney, or words to that effect. I see where they are coming from.

Birdman is Hollywood doing quirk at its highest level. The directing and production are pretty bloody stunning granted and yet… And yet… It just doesn’t ring true. Sure, they’re trying to say something about celebrity, but they do it in such a magnificently Hollywood way the whole thing is laced in its own self-induced and self-involved irony. And shit I hate monologues. Who ever speaks like that? Who speaks like Emma Stone spoke to her dad? Who deliveries soliloquies like the Birdman did way too many times? I know it’s a fantasy but it’s also a bit bloody rubbish. Writing great words is one thing, writing great dialogue another thing entirely. And just as an aside, it’s not easy for me to pan a film with both Naomi Watts AND Emma Stone in it….

But Birdman isn’t all bad I reckon. People much smarter and more learned than me in the craft of film thought it brilliant. But in my mind it was show-offy and hyper produced. Put simply, it’s no Ex Machina. And I bet that’s not been said on the movie pages before.

Ex Machina. 5 stars

Birdman. 3.5 stars

What does Real Strength mean for a modern Aussie man? This is what I (Stu) reckon.

Stu emceed the launch of Dove Men's #RealStrength campaign, which featured five of the Qantas Wallabies sharing their thoughts on feelings, fear and fatherhood.

Stu emceed the launch of Dove Men+Care’s latest campaign, which featured five of the Qantas Wallabies sharing their thoughts on feelings, fear and fatherhood.

I wouldn’t normally blur the lines between my personal blog and work stuff but Liquid Ideas has been working on a campaign for Dove Men+Care that has actually stirred me. Apart from the TV ads making me cry, it has really got me thinking about what it means, what it takes, to be a real man in today’s society. We all hear a lot about women’s place in society and its need for (r)evolution but too often we blokes just get on with it, don’t want to talk about it, don’t want to be seen as “soft”.

Well as I’ve grown older I‘ve become less concerned about what people think of me – to be honest, I think I revel in contradictions and challenging stereotypes, but I think we need a conversation. So here I go and (blatant client plug coming) go to YouTube and type in “Dove Men care” and if a couple of those videos don’t resonate (and make you cry) well you’re a harder nut than me.

The other day I was on a Qantas flight and we had only one of those screens to watch telly on (my God how OLD school) and I really didn’t want to do any work (not rare) so I tuned in…

After the obligatory Sky News (with all reference to airborne tragedies expunged, naturally), there was a nice looking lady introducing what looked like an Aussie documentary series where two people talk of their special relationship. Think of it as a televisual version of the excellent Two of Us column in the Good Weekend.

The lady then introduced frock designer Alex Perry and his Creative Director Trevor Stones as “not your stereotypical Australian male partnership.”

And I wondered, what the hell did she mean? Two blokes, who’ve known each other a long time, who clearly have a great respect for each other and care for each other, two smart blokes taking an Aussie brand to the world . . . so what was ‘un-stereotypical’ about it? I was quite surprised by my own reaction to the introduction. I was actually, truly a bit pissed off.

Was it because they made frocks and styled photo shoots? Was that ‘un-manly’? Was it because fashion is a bit ‘gay’ and Aussie blokes are ‘straight’? Was it because two Aussie blokes shouldn’t tell each other and the world how much they trust each other and care about each other and how much they value the others’ directness, kindness and honesty?

What was the ‘stereotype’ to which she was referring? Was she thinking a more typical intro might be ‘Here are Des and Graham, two Aussie builders who went to school together, drink beer together on a Friday and support the same footy team. Des and Graham are two typical Aussie blokes…’ It’s rubbish, it’s bullshit and it’s so thoroughly outdated it makes me mad even referencing it. Surely our modern day Australian society recognises there is more to being a man than muscles and a love of sport?

I’m an Aussie male who fulfills a few stereotypes and challenges many.  A bloke who works in a ‘lightweight/unmanly’ industry like public relations yet is a vocal footy and cricket fan. I have gay friends and work colleagues – I have straight ones, conservative ones and ones who are batshit, mad hippies. Which makes me just like most other blokes I know.

I have just a few close mates (in fact maybe two) with whom I’d confide my closest held fears and I know that’s several fewer than most of my female counterparts – and I’ll be honest, I wish I had more.

I’m not a great communicator about my feelings and I probably always think things can be sorted out over a few beers and a laugh. But I know that’s a bit old-school and it’s something I’m trying to change. I am the father of a son who is eight, who liked to wear dresses as a kid but who now obsesses about cricket and rugby; an eight year old who freely admitted to me the other night that he’s still a bit afraid of the dark. I know his favourite uncle is gay Uncle Glenby, who is as flamboyant as a drag queen but who also defies stereotypes. Mardi Gras stalwart, tick. Racehorse owner, tick. Mad golf buff, tick.

I love my son. Not more than my father loved me, but different. I hug him and tell him how much I care about him all the time and I’ve cried in front of him on many occasions, including watching those damn Dove ads. I warn him never to judge, always to be kind and caring, and to accept everyone on face value. I reckon that’s the true measure of a man – being comfortable with who you are and how you feel, no matter if it’s the ‘norm’ or not.

Male stereotypes, whatever they are, are AWFUL. If you make one young man uncomfortable in his skin, make him feel “weird” or worse, unloved, then we have failed.

We blokes are all full of contradiction and confusion, and we don’t deserve to be told we don’t fit the ‘bill’. If we can move away from these confining, stereotypical ideas of what a ‘real man’ is, then we’ll be creating a better place for our kids to grow up. And we’ll be creating a better place for ourselves too.

Each to their own my friends. Each to their own.

To support the Dove Men+Care initiative, share your thoughts on today’s modern man using the hashtag #RealStrength on Twitter or Instagram. And be sure to check out the Dove Men+Care #RealStrength podcast series, the first of which features Wallabies and Waratahs rugby coach Michael Cheika:

The Greatest Food and Drink Show on Earth: A Night at The Fat Duck

The Liquid Nitrogen Gin & Tonic is just one of many innovative concoctions at The Fat Duck.

The Liquid Nitrogen Gin & Tonic is just one of many innovative concoctions at The Fat Duck.

Last Friday night I had the best dining experience of my life. Yep, I went to The Fat Duck.
It was epic. It was long, very long, funny, delicious, creative, whimsical and a little bit mind-blowing. And yes, it was very, very expensive. It is very hard to reconcile the cost, it’s almost impossible to suggest it represented value but it was a proper once-in-a-lifetime experience, it was even better than the most over hyped expectations and it took the dinner experience, the restaurant experience to a place I’m not sure I ever thought it could go.

The whole thing was bloody marvellous but the adjective I kept returning to when I came around from my hungover splendour the next day was “confidence”. There was something just awesome about the confidence of the place, of the people, of the intent and the delivery. It was not smugness or arrogance, it was a sense that “we know what we are doing” come along with us. A little bit of swagger for sure but a wonderful, secure sense of “we invented this whole crazy dining thing, there are many, many imitators, now just watch us do our stuff”. And they blew the imposters away.

The staff were brilliant – so often the failing at Australian restaurants. This team were polished but always friendly, never condescending, completely charming, knowledgeable and just a bloody joy to have coming to your table – and they came a lot – I think it was 17 courses…

I have a well-known aversion to smug, self-serving sommeliers – insecure, bearded men who want to confuse and patronise you. The Fat Duck team, lead by a Turk and a Frenchman, were the absolute opposite. At one stage Remi, the French one, even talked me DOWN in price from a Burgundy to a German Spätburgunder and it was INSPIRED. The wine list had a lovely mix of new and old, international and Australian, post-modern and classic. And while it was expensive, I didn’t get the feeling they were taking a lend of me.

The highlight of the meal - the West Australian marron

Highlight of the evening: The West Australian marron.

The food, well it was dazzling. And I don’t think I’ve ever been bedazzled by food and it’s certainly not a descriptor I’ve ever used. I mean the concept of dry ice floating across the entire table with mounds of moss sounds completely ridiculous yet I was as transfixed as a kid in a candy store. The snail porridge is famous and, goddam it, completely bloody delicious. The local touches were superb. A West Australian marron dish was probably the food highlight of the night – superb Australian produce treated brilliantly. The botrytis cinerea dessert, a play on the classic sweet wines, is quite simply the best dessert I’ve had in my life – and I’m bloody lucky that I’ve now tasted it twice.

And that’s what this was, a once (or maybe twice) in a lifetime experience – it simply made a whole lot of other restaurant experiences just feel like being fed by strangers. This was theatre and execution at an entirely different level. And the marketing people talk about “customer engagement” WELL THIS MADE YOU FEEL LIKE YOU WERE PART OF SOMETHING SO SPECIAL, SO AWESOME THAT REALLY you want to proselytise about it to anyone who will listen, or read. The brilliance of each diner getting a small piece of a giant puzzle (that then gets placed on a giant wall puzzle to be completed at the end of the six month stay) gives you a sense that you played your small part in the history – that you can say you were there, that you were involved in the movement.

Best dessert of all time? The botrytis cinerea.

Best dessert of all time? The botrytis cinerea.

I’m very lucky that over the next few months I’m visiting some of the great restaurants in the world in many different cities – I’m sure most will have stunning food and great service but I wonder if they will make me fall in love like the Fat Duck. Heston wasn’t there – he was apparently in London in the “lab”. But we didn’t miss him and nor did the restaurant.

Bravo The Fat Duck and bravo Crown Melbourne. I feel enormously privileged to have sat in the very front row at the greatest food and drink show on earth.

The future of PR? Well, it’s not PR for starters… Frankie goes to London to find the answers

Frankie GFrankie Gallucci is the 2014 Liquid Ideas Employee of the Year, she is 24 and tomorrow night is a finalist for Best New PR Talent at CommsCon, the industry’s Logies. But she doesn’t reckon we should be in PR, or be called PR. . . . This is a good thought piece for those of us interested in, and fascinated by, the changing way we consume media and marketing messages:

The future of PR? Well, it’s not PR for starters…

Having studied advertising at University I grew a strong distaste for PR and those studying it. Advertising was more creative, we had more fun and the end result was clear – it was everywhere – on TV, billboards, you get my point. PR on the other hand was an unexplainable part of the marketing mix. I knew very little about what it entailed except for two words it was defined by: earned media.

I got my job at Liquid Ideas through the Communication Council Graduate Program knowing very little about public relations. The graduate program pairs up recently graduated hopefuls with advertising agencies but the year I entered one PR agency had entered the mix – Liquid Ideas. The decision to put Liquid down as my number one preference on the day was complete impulse, having only ever wanted to work for an ad agency, but Stuart Gregor somehow won me over in with his unique persona, scatter brain and ability to differentiate himself from the pack. I had never met anyone like him. Except maybe my dad. My dad played huge influence on why I wanted to enter the advertising world – having passed away far too young, he is well remembered and respected in the advertising and media landscape in Australia.

So, the point of my three paragraph introduction – had you asked me two years ago what public relations was I would have said earned media – simply getting other people to say nice things about your clients, while crossing my fingers behind my back hoping that I could ‘fake it until I make it’ at Liquid Ideas. Little did I know or expect that two years on I would be on the other side of the world in London sitting with 30 PR professionals from around the globe discussing the future of public relations and the communications industry.

Liquid Ideas is the Sydney partner of IPREX – a global consortium of communications agencies from around the world. A couple of weeks ago I was lucky enough to attend and participate in a global leadership conference in London. Over two days, together with my peers from Europe, America and New Zealand, we listened, learnt and discussed the future of public relations through the lens of ‘Beyond silos: operation and managing in an integrated communication industry.’

The first presentation (and my favourite) was from Arun Sudhaman, partner and editor-in-chief at the Holmes Report, one of the world’s leading journals focussed on our industry. Arun confirmed something we all already know and practice but don’t necessarily advocate within our industry – public relations is no longer defined or restricted by the term ‘earned media.’ Instead we need to start thinking in terms of converged mediapaid, owned and earned all together.

To stop myself from writing a novel about what we learnt and my thoughts on the communication industry below are some summarised learnings:

  • The term PR as it stands is no longer relevant. If we want to keep referring to ourselves as PR practitioners we need to change the stigma associated with it. We need to show (and then sell) all of what we are capable of. Education within the industry and to our clients is starting point. PR is NOT Edina and Patsy from AbFab . . .we wish they never existed, despite how funny they might have been.
  • Recruit and structure differently. We need to stop only hiring people with a traditional public relations background. Let’s expand the talent within our agencies to those with expertise in  digital, animation, creativity, analytics, behavioural science, cultural anthropology and the list goes on. Currently, the biggest form of recruitment in PR is talent from other PR agencies. In order to adapt to the changing environment we need to explore new talents that expand our capabilities (as well as upskill and train ourselves). On a global scale, talent is overtaking economic conditions as the biggest challenge in public relations.

The question here is does recruiting differently mean we need to change the structure of our agencies. Do we need to develop new teams such as social, editorial, film-making, planning and insight? Or can these areas of expertise work best as freelance? Traditionally PR agencies are structured differently to advertising agencies – is this something we should learn from? There is no clear answer here but something worth considering.

  • We need to think about changing the way we charge our clients. Agencies bill clients for staff hours. But at the end of the day clients are buying an outcome not hours. This was an interesting topic of discussion with at least half the room of delegates agreeing that billing hours may not be the most effective way of charging our clients moving forward. That being said there is no clear answer or direction of where change could come from but it does makes an interesting debate – charging for the calibre of the idea as opposed to the time for the idea.
  • Measurement is a mysterious beast. One challenge consistent across all agencies is measurement, how do we accurately show the value of our work? This topic is still very much up in the air globally but two things were clear. AVEs (advertising value equivalency) is NOT the answer. As an agency this is something we don’t do however many clients still use this to compare PR value to advertising. The other outtake was that we need to measure inputs, outputs and outcomes. Often we only look at the first two as outcomes can be hard to track – how do we measure the effect an article had on a consumer’s purchasing decision. If the public relations industry wants to prove their value in the marketing mix we need to make sure we are searching for these answers.
  • Leadership and management is not the same thing. Real leadership happens in the conversations you are having with people while management is about managing and allocating resources, capacity, projects etc. Leaders ask what, why, how while managers ask when, who, where. Leadership starts with empathy, which builds rapport and then trust. If you took the hierarchy away (of management) would people still follow? The worst thing you can hear within an agency is “that’s just the way we do it here.”
  • There is no such thing as a new idea, but there are new ways of thinking. Invest in creativity. Full stop.

The definition of public relations may be changing but the fundamental building blocks of what underpins our industry – understanding influence, relationships and storytelling remain the same. And public relations is not alone, traditional advertising and media agencies alike are also facing an unknown future as we no longer stand alone as silos. The black and white lines of the marketing mix have turned to shades of grey as the communications industry is at a tipping point of huge change.

A big thank you to IPREX Global President John Scheibel who created the wonderful GLC forum for me (and my peers) to discuss and learn what I just (briefly) touched on above. IPREX is a wonderful extended family that Liquid Ideas is lucky to be a part of. Check out more info here:

And Stuart Gregor – thank you for letting me take over your blog this week and for giving me the invaluable opportunity to represent Liquid Ideas at this year’s GLC.

Final words from John Scheibel, an age-old truism with a unique Ice Hockey slant:  “Skate to where the hockey puck is going…not where it’s been.”

The week that is… some reflections on a crazy weekend

Yesterday the business I co-founded, Liquid Ideas, turned 15 years old. Saturday night I attended one of the best sporting events I’ve ever been to in Sydney. Sunday morning I woke to the news that a good mate and Glenn Wheeler had been badly hurt in a scooter accident. Queensland, which has always been a rogue-ish unpredictable place, has just back-flipped better than a 14 year old Bulgarian gymnast on the floor. And meanwhile in the rest of the world (well the USA at least) the obsession with today’s Superbowl just seemingly knows no bounds. Oh, and our Prime Minister is a bit of an idiot and unelectable in 18 months’ time, but let’s be honest, we knew that already.

Some weeks there’s not much on, some weeks are pretty action packed – this very much feels like the latter.

A moment of reflection on my business and I wonder what it was, what was the motivation to go out and start my own business 15 years ago? Some think it some kind of entrepreneurial calling, an ambitious plan to be a “game changer”, a certainty that you can revolutionise the way your industry operates. Well I’m here to tell you that ain’t the case in my case. I started my own business because I couldn’t think of anything else to do and I’d met a smart chick at business school who agreed to be in it with me. So necessity was the father of this particular invention. A mere matter of 15 years later and it seems like it was all so pre-ordained, that it was obviously part of the master plan… #rosecolouredglasses.

I think more people should start their own businesses, I know the stats aren’t great but that’s because too many of the wrong people start-up businesses in fields about which they know little. If you’re going to start your own business here’s my one piece of advice – know loads more than most people about what it is you intend to do. And show some perseverance. It won’t come quick. People who want quick bucks should go into banking and finance – for the rest of us, its graft. Keeping at it. And staying fresh, staying young and staying real.

It’s a real temptation to believe your own bullshit after a while, even if you’ve experienced just moderate success like I have. Don’t do it. Apart from the fact you will become a wanker you will also start to get passed by smarter, younger turks as you revel in your own awesomeness. Stay humble.

Whatever you do, don’t write a blog about your own amazing success – that’d be the perfect example of jumping the small business shark.

So onto other things – jeez the Socceroos match was exceptional. Epic as son George called it.

A wonderful night where the very best of Australia was on show. In the Stadium Australia crowd I sat between a young woman in a headscarf with a blow-up kangaroo  and a couple of elderly Eastern Europeans with broken English, yellow and green wigs and huge smiles. The trains worked, the spirit was beautiful. The Korean fans were fabulous, loud and decent. Gosh I loved it. On the way home on the train I thought what the Socceroos represent. I have always been a Wallabies guy – I am after all white, Anglo-Saxon, from the North Shore with a private school background. I realised that while the Wallabies might be MY team, the Socceroos are truly OUR team. Our national team, representing all of us and the best of us. Much more than the cricketers ever could be.  And mention must be made of THAT play by Tommy Juric when he got knocked down twice, was double teamed and still got in the cross . . one of my great moments executed by ANY Australian footballer EVER. And Massimo Luongo, who my son had not heard of on Saturday morning, is now the household favourite.

Glenn Wheeler – please get better. The world needs people like you. People of unbridled enthusiasm, people who see the positive in everything, people who light up a room and are happy to wear terrible shoes and worse jackets. Come on mate, you’ll get through this, I know it.

And as for the PM, well if the National Press Club speech is the best he’s got… well that ain’t good enough for me. A call for consensus politics from this PM is akin to a call for sledging calm from D Warner. Not going to happen Mr Prime Minister, not on your watch anyway.

And the Superbowl? Well, I love it. It is now officially on the top of my sporting bucket list. I’m just going to have to make a lot more money in this small business to get myself a couple of tickets…

Back to the grind I guess.

I’m the luckiest bloke in the world.

Solve world hunger . . . one meal at a time


Solving world hunger . . it’s no small topic to broach in the lead-up to Christmas but you can be thankful the issue has not been addressed by me but by Ronni Kahn, CEO and Founder OzHarvest, Australia’s leading food rescue organisation.

Ronni is, of course, the Founder and CEO of OzHarvest; she is strong-willed, single-minded and extraordinary. Ronni set up OzHarvest a decade ago and today there are 28 vans tootling about each capital city in Australia feeding people who would have once gone hungry. But OzHarvest, and Ronni, are becoming much more than just a pick-up service for leftover food. They are leading the charge on food waste – a $10billion waste in Australia alone. It’s a proper disgrace.

And yes, I am honoured to sit on the Board of OzHarvest.

This week Ronni is in Lima, Peru as a guest of the United Nations. Here’s what she is going to say:

Solving world hunger and climate change by addressing global food waste

Although you’ve heard this  before, we need you to hear some of the issues facing all of us again and perhaps pass this knowledge onto someone who hasn’t heard it, so they too can be aware…

On one hand, nearly one-third of the world’s food production goes to waste each year.

That’s some 1.3 billion tonnes of fruits, vegetables, cereals, meats and dairy products lost or wasted instead of being eaten according to the UN Food and Agriculture Organisation.

On the other hand, 870 million people across the globe are undernourished and without access to food.

Skip to Australia. OzHarvest, as part of our Education pillar (the other pillars being Rescue and Engage), repeats this fact year on year, that $8-10 billion of food is wasted in Australia every year. That’s 4 million tonnes of food that ends up in landfill.

Think of the staggering amounts of squandered water, energy, fuel and labour used to produce those products.

Horrendous for a country with a modest population of 23 million.

The terrifying reality is that 2.5 million of our fellow Australians actually live in poverty according to the latest ACOSS report released this year, and rely on assistance and food relief services such as those provided by OzHarvest, FoodBank and similar organisations to get by.

Without the basics of food and water, how can one survive?

This is what connects all humans. It’s also what provides a person with dignity and respect. It is our basic human rights. It’s also why some experts say food security and food sustainability are two of the most important issues necessary to solve in our lifetime.

I bring your attention to some of the global challenges that we at OzHarvest like to get our hands dirty with, and have a go at contributing our innovative thinking and solutions towards.

The global issue of food waste, food security, and how to feed a growing world population which will exceed 9 billion by mid-Century.

Another is Climate Change. It’s real. It sure is.

Believe it or not, food waste contributes significantly to Climate Change.

So if you’ve ever wasted the weekend’s leftover spag bol that you just couldn’t bring yourself to eating on Monday morning, or threw away a banana because it’s too brown and bruised…. we’re all a little guilty aren’t we?

Every kilo of food wasted or lost that ends up in landfill, rots and creates methane which is 20 times more harmful a greenhouse gas than carbon dioxide.

As the United Nations Environment Programme (UNEP) points out, if food waste were a country, it would be the third highest GHG emitter after the USA and China. Scary fact.

It’s exactly these issues that see OzHarvest invited by our international partners UNEP and Climate Action, to bring our decade of experience, learnings and knowledge – and proven track record – to activate a food waste themed educational, informative and interactive lunch event for 350+ delegates as part of the Sustainable Innovation Forum at COP20 Lima.

The Sustainable Innovation Forum brings together world leaders, CEOs, senior executives, national, regional and city leaders, investors and industry experts to share ideas and accelerate innovative solutions to address climate change, accelerate green growth and sustainable development.

It’s with pride and honour that our somewhat small actions at OzHarvest, in having saved 10 million kilos of food from landfill to date, and delivering 30 million meals to hungry Australians have left a huge positive impact on our environment and social world and continue to make an impact as we share our model and legacy with other countries.

I hope this encourages you all to think about what you too can do, to make a small contribution in your own way, to help solve hunger, reduce food waste and make a positive impact to addressing Climate Change which will affect each and every one of us , if not now, in some time in the not too distant future. Help us make the small changes necessary to make a huge difference.